Integration · Google AdsFree buyer-archetype audit for Google advertisers.
Connect Google Ads (read-only) and your store. We audit your spend against your real purchase data and hand back six named buyer archetypes plus 18 ranked ad groups + customer-match lists.
Search converts. The question is which cohort is actually converting.
Google Ads tells you which keywords cost what and converted how much. It can't tell you which buyer-archetype each converter belonged to. The audit closes that loop.
- Google Ads runs the auction — bids, optimizes and serves ads in real time.
- Google Ads reports spend, conversions, CPA and ROAS per campaign and ad set.
- Google Ads builds lookalike / similar audiences off any seed list you give it.
- Google Ads supports custom audiences (customer match) so you can target named cohorts.
- Google Ads surfaces audience overlap, frequency and creative fatigue.
- Read-only Google Ads API.We pull accounts, campaigns, ad groups, keywords and conversion data via the Google Ads API. No write access. Revoke any time from your Google account.
- Cohorts you can target with customer match.Each archetype becomes a customer-match list you can upload directly into Google Ads — sized, deduped and ready.
- 18 ad-group briefs.Three ranked ad groups per archetype. Keyword themes, headlines, suggested asset extensions, landing-page targeting — all tied back to the cohort.
- Surfaces cohorts your competitors aren't bidding on.By naming archetypes from your order data, the audit often surfaces buyer-types whose intent your competitors aren't covering — the cheapest wins in your account.
Google Ads measures conversions. It doesn't name the converters.
Google Ads is the workhorse search + shopping platform for ecommerce. Its conversion tracking, audience features and bid strategies are mature. What it's missing — for ecommerce brands at the $500K–$5M GMV band — is a buyer-side view: which of your archetypes a given click actually belongs to.
Most accounts at this size run Performance Max plus a few Brand and Shopping campaigns. The reporting tells you cost, conversions and value. It doesn't tell you which kind of buyer those conversions came from, or which archetype is the one worth doubling down on.
The audit gives you that view. We join Google Ads data to your store's order history, name the six archetypes the data forms, then turn each one into a customer-match list and a ranked set of ad-group briefs you can launch the same week.
Stop guessing which keywords are buying the right customers.
Connect Google Ads + your store. Audit back in about 24 hours.
What you'll learn from the audit vs what you can see in Google Ads.
Google Ads measures the dollar. The audit names the buyer the dollar bought.
- Google Ads optimizes against the audience you give it. It doesn't tell you which audience is worth giving it.
- Google Ads reports cost, conversions and ROAS. It can't tell you which cohort the converters actually were.
- Google Ads surfaces overlap and frequency. The audit tells you why a particular overlap is costing you money.
- Google Ads is the launch surface. The audit gives you what to launch.
- Google Ads answers 'how much did this dollar return.' That's a different question.
- Six named buyer archetypes mapped to Google interests + behaviors you can actually target.
- Which archetype delivers the highest LTV — so you build customer-match lists around the right cohort, not your biggest one.
- Where your spend is leaking — broad lookalikes seeded off low-LTV buyers, audiences that overlap, cohorts your competitors aren't bidding on.
- 18 ranked ad cohorts + creative angles, ready to launch as ad sets or customer-match lists.
- A clear answer to 'who are we actually buying' for every dollar you spend on prospecting.
Run the Google Ads audit.
Free. Seven-minute setup. Audit back in about 24 hours.