The AI that helps you your customers.
Upload your purchase history. Get back buyer archetypes, demand forecasts, and an AI analyst that answers questions about your customers.
Automatically discover distinct buyer types from real purchase patterns
Predicts which customers will buy which products — 80% accuracy on real transactions
Ask in plain English — get back structured answers with metrics and charts
Web dashboard, Discord bot, and API — your team's choice
Personas
0
Products
0
Avg Conversion
0.0%
+2.1ppAvg Spend
$0
+$6Key Insights
- •The Curator converts 2.1x above average — focus premium lines here
- •Jewelry is most competitive: 5 segments above median
- •Bottom quartile shows 3 segments below 15% conversion
Segment Health
Category Mix
Audience Poll
Premium quality alignment
Functional category overlap
Price resistance above $50
No category overlap
Revenue intelligence
You're leaving money on the table
Most stores only convert a fraction of interested buyers. Psyche finds the gap — the customers who would buy if you reached them with the right product at the right price.
Grounded in real data
Not surveys. Not demographics.
Actual purchase behavior.
Every archetype is discovered by clustering real purchase patterns — what people buy, how often, at what price point, and in which combinations. These aren't invented “Marketing Mary” personas. Each one represents hundreds of real buyers with statistically similar behavior.
How it works
From raw transactions to customer intelligence in three steps.
Connect your store in one click
Link your Shopify, upload a CSV, or connect via API. We pull in your order history, deduplicate customers, and organize everything automatically.
- One-click Shopify and Stripe sync
- Drag-and-drop CSV or Excel upload
- Automatic customer deduplication
- Product categories inferred for you
See who your customers really are
Our model discovers distinct buyer archetypes from what people actually buy — not surveys or demographics. Each archetype gets a behavioral profile, conversion rate, and category mix.
Ask anything, get answers from your data
“Who buys luxury accessories?” Psyche searches your purchase graph, runs the numbers, and returns a structured insight card — not a guess.
Time to first insight
Upload → archetype in under a minute
Purchase prediction accuracy
Validated against real transactions
Buyer personas modeled
Across Amazon and Shopify datasets
Built-in analysis tools
Forecasts, councils, ad scoring, and more
Ask a question, get a decision
“Who buys luxury accessories?” “Which segments are underperforming?” “Should we launch this line?” Psyche searches your purchase graph and returns a structured answer — not a paragraph.
Every answer is an insight card
Ask a question, get a structured card — metrics, charts, and a recommendation you can share or act on immediately.
Insight
Shoes conversion by archetype
Zeus converts 2.1x above average on shoes — focus premium lines here. Apollo shows price resistance above $120.
Top Segment
Zeus
34% CVR
Avg CVR
20.7%
+2.1pp vs last
Revenue at Risk
$14.2K
3 segments below median
Generate detailed reports, instantly
Turn any conversation into a structured report — buyer segments, demand forecasts, product-market fit scores — with charts, metrics, and recommendations ready to share.
Run a buyer council before you commit
Pose a product question, select buyer archetypes, and see tower-scored votes with evidence and risk levels before you launch.
Council Vote
Persona Council Workflow
Should we expand into luxury watches for Holiday 2026?
Zeus
Luxury watches align with our curated, quality-first aesthetic
Athena
Watches fit the quality-conscious, detail-oriented buyer
Apollo
Price point may limit basket penetration for trend-driven buyers
Score product-market fit instantly
Drop in any product and see how every buyer archetype reacts — affinity scores, purchase likelihood, and why.
Premium quality alignment — watches fit curated aesthetic
Functional overlap with detail-oriented accessories
Price resistance above $200 for non-core categories
No category affinity — zero cross-sell signal
Stop exporting. Start asking.
Traditional analytics tells you what happened. Psyche tells you what to do next.
- Export CSV, open pivot table, squint at rows
- Guess which customers like which products
- One-size-fits-all email blasts
- "We think this might work" in product meetings
- Segment by demographics (age, location)
- Monthly reports that arrive too late to act on
- Ask in plain English, get a chart in seconds
- Know exactly which archetype buys which product
- Personalize by buyer archetype, not demographics
- Run a buyer council before you commit to inventory
- Segment by actual purchase behavior
- Real-time answers — ask now, act now
Demand forecasting
Know what sells before you stock it
Psyche predicts which buyer archetypes will purchase which products — broken down by category, price band, and time horizon. 80% accuracy validated against real held-out transactions.
- Per-archetype demand curves by category
- Confidence bands so you know how sure the model is
- Price sensitivity built into every forecast
- Ask "Will Zeus buy luxury watches?" and get a number
One analyst, every channel.
Psyche meets your team where they already work — full dashboard on web, quick answers on Discord, or programmatic access via API.
Full dashboard with chat, buyer archetypes, persona councils, and exportable reports
Try Psyche right now
This is a safe mock demo of the product experience. Live datasets stay behind authenticated app routes.
Ad Intelligence
See what's working. Build what's next.
Psyche scrapes your competitors' live ads, analyzes which creative and messaging is resonating with each buyer archetype, and generates optimized variants for your brand — scored by your own persona council before you spend a dollar.
- Automatic competitor ad discovery and analysis
- Per-archetype resonance scoring on every creative
- Generate brand-aware variants tuned to your best segments
- A/B test against persona councils before you launch
The Oxford you'll reach for every morning.
Crafted from organic cotton for the buyer who values timeless quality over trends. Free shipping on your first order.
How ad intelligence works
From competitor insight to optimized creative
Three steps from raw competitive data to launch-ready ads — all scored against real buyer behavior.
Discover competitor ads
Psyche continuously scrapes live ad placements from competitors you specify — Meta, Google, TikTok. It catalogs creative, copy, CTAs, and landing pages so you always know what’s running.
Score what resonates
Each ad is scored against your buyer archetypes. Psyche identifies which messaging lands with Zeus (high-intent luxury) vs. Artemis (deal-seeking) — so you know exactly why an ad works, not just that it does.
Generate & test your own
Armed with competitive insight, Psyche generates brand-aware creative variants targeted to your strongest segments. Run them through a persona council vote before you spend — no guesswork.
What you can ask Psyche
Natural language questions, structured answers
“Who are my top buyer segments for luxury watches?”
Discover distinct buyer types from real purchase patterns
Top Segments · Luxury Watches
“Will Zeus buy this new jewelry line?”
Purchase probability scored against your buyer graph
Purchase Probability
“Compare sneakers vs boots — who buys each?”
Head-to-head analysis with audience breakdowns
Sneakers vs Boots
“Which segments over-index for accessories?”
Cross-category purchase patterns and opportunity gaps
Affinity · Accessories
“Generate ad copy targeting the Apollo archetype”
Brand-aware creative scored by persona councils
Council Score
“Show me conversion rates by price band across segments”
SQL-like data queries in plain English
CVR by Price Band
Connect your store
One-click Shopify sync, Stripe imports, CSV upload, and API access
More integrations coming soon — Klaviyo, Google Analytics, Mailchimp, and more
Your data, wherever it lives
Every store gets its own model
Shopify, Amazon, custom CSV — connect any source and get a private model trained on your transaction graph. Buyer archetypes, demand scoring, and an AI analyst, live in under a minute.
| # | Archetype | Affinity | Signal |
|---|---|---|---|
| 1 | Zeus | 0.84 | Price-band alignment |
| 2 | Hera | 0.71 | Repeat purchases |
| 3 | Apollo | 0.52 | Trend overlap |
| 4 | Artemis | 0.18 | No overlap |
Private by design
Each store gets its own trained model, archetypes, and scoring — built entirely from your purchase data. Nothing shared, nothing generic.
Frequently asked questions
All you need is purchase history — a CSV with customer IDs, product IDs, and timestamps. Optionally include prices, categories, and reviews. We handle deduplication and product categorization automatically.
Under 60 seconds. Upload your data and you’ll have buyer archetypes, conversion scores, and an AI analyst ready to answer questions immediately.
Yes. Each store gets its own private model trained exclusively on your transaction data. Nothing is shared between accounts. Your data never leaves your environment.
Shopify, Stripe, and BigCommerce with one-click sync. We also support CSV/Excel upload and a REST API for custom integrations. Klaviyo, Google Analytics, and Mailchimp are on our near-term roadmap.
Traditional tools show you what happened. Persona-LM shows you who your customers are and what they’ll do next. Our buyer archetypes are derived from actual purchase behavior, not demographics or surveys.
Absolutely. Our Ad Intelligence module generates brand-aware ad copy targeted to specific buyer archetypes. You can A/B test creative against persona councils before spending a dollar.
Still have questions?
Schedule DemoYour customers are already telling you
what they want
Stop guessing. Psyche reads the signal in your purchase data and turns it into buyer archetypes, demand scores, and decisions you can act on today.