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AI-powered buyer intelligence

Your data already knows who your best customers are. We surface them.

Connect your store. In 60 seconds, Psyche builds buyer segments from your real transactions — with purchase predictions, cross-sell pathways, and an AI analyst you can ask anything.

Get Started FreeSee how it works

One platform. Three superpowers.

From raw purchase data to actionable buyer intelligence.

Segment

Discover who your buyers really are

Behavioral clusters from real purchases. Cross-sell patterns, price sensitivity, repeat-purchase likelihood.

Urban Premium Male converts 2.3× above avg — $180 basket, 67% repeat rate

Urban Premium Male
8.4%
Suburban Mom 35-44
6.2%
College Town 18-24
4.1%
Deal-Driven Retiree
1.8%
8.2KBuyers
6Segments
4.8%Avg CVR

Predict

Know what they'll buy next

Next-purchase predictions on holdout data. Jacket → belt at 72%. Premium buyers convert more at full price.

Jacket → belt cross-sell at 72%. Premium buyers convert more at full price.

Urban Premium MaleFull-price buyer
84%
Suburban Mom 35-44Needs nudge
71%
Deal-Driven RetireeDiscount only
22%
Next 30 days
+23%Outerwear demand

Activate

Export segments and act on them

Export audiences, brief your operator, and track outcomes. Approval-gated activation comes after vendor smoke proof, not before.

Push Urban Premium Male to Meta → projected 640 conversions in 30 days

Urban Premium Male
Push to Meta92
College Town 18-24
Email flow74
Deal-Driven Retiree
Cap promos31
3 segments readyKlaviyo · Meta · CSV

Trained on 2M+ transactions across 50+ stores

Prediction accuracy, validated on real purchases

Measured on held-out transactions the model never saw during training. Not a vanity metric — a reproducible holdout test.

52%

ChatGPT

zero-shot prompting

64%

Human Analyst

manual rules

88%

Persona LM

your data

Why our model outperforms

Private model per store

Not a generic model applied to everyone. Psyche trains a dedicated model on your specific transaction graph — your products, your customers, your price points.

Behavioral + demographic tapestry

Purchase sequences, price sensitivity, and repeat patterns woven with GA4 geography, device, and channel data — a complete buyer fingerprint.

Retrains with every order

The model updates continuously as new transactions arrive. Predictions get sharper over time, not stale.

Validated on holdout data

88% accuracy measured on real purchases the model never saw during training. Not a vanity metric — a holdout test you can reproduce.

1.7×

More accurate than ChatGPT on your data

88%

Next-purchase prediction accuracy

30-day

Per-segment demand forecasting window

12-month

LTV prediction per buyer segment

Holdout evaluation on real purchase events · Model retrains with every new order · Reproducible benchmark

The gap

The intelligence was always in your data

Your analytics shows what sold. Psyche shows who bought it, why, and what they'll buy next — trained on YOUR transactions, not generic credit card data.

1
The signal is already there

What they bought, when, at what price, in what combination — the full behavioral fingerprint.

2
No tool was built to read it

So it disappears into exports, pivot tables, and averages that flatten the people behind them.

3
Psyche surfaces the identities

Distinct buyer archetypes — each representing hundreds of real people with similar behavior.

Buyer Segments

6 segments · 8,247 buyers · $127 avg order

Export to Klaviyo →

Top 2 segments drive 68% of revenue. Urban Premium Male is your highest-LTV cohort — $420 predicted 12-month value.

SegmentConversionAOVLTV (12m)Repeat
Urban Premium Male 25-34
8.4%
$180$42067%
Suburban Mom 35-44
6.2%
$127$31054%
College Town 18-24
4.1%
$68$14031%
Gift Shopper Seasonal
3.8%
$94$9412%
Deal-Driven Retiree 55+
1.8%
$52$8822%

How it works

From raw purchase data to actionable buyer intelligence in three steps.

1Connect

Connect your store in one click

One-click Shopify sync, GA4 import, or CSV upload. We deduplicate customers, infer product categories, and organize your entire order history — ready for analysis in under 60 seconds.

  • One-click Shopify and GA4 sync
  • Drag-and-drop CSV or Excel upload
  • Automatic customer deduplication
  • Product categories inferred for you
Shopify
Shopify
Google Analytics
Google Analytics
BigCommerce
BigCommerce
About you
Name, role, store URL
2
Your store
Platform, categories, volume
3
Your customers
Current tools, pain points
4
Your goals
Priorities, 90-day target

~2 minutes · Psyche helps along the way

2Discover

See who your customers really are

Psyche weaves purchase behavior with GA4 demographics, geography, device, and channel data into a complete buyer fingerprint. Each segment gets a name, conversion rate, LTV prediction, and top categories — specific enough to hand to a media buyer.

3Ask

Ask anything in plain English

“Which segments are underperforming?” “Who should I target for Q4?” Psyche runs the query across your purchase graph and returns a structured answer — metrics, charts, and a recommendation.

Segment

Your buyers aren't averages. Stop treating them like one.

Every purchase tells a story. Psyche reads the full sequence — price sensitivity, category affinity, repeat patterns, GA4 geography and channel data — and builds named segments specific enough to hand directly to a media buyer.

8.4%

top segment CVR

2.3×

above store avg

Get Started

Purchase predictions

Next 30 days
Urban Premium Male91%

Most likely: Wool Overcoat

Suburban Mom 35-4474%

Most likely: Gift Set Bundle

College Town 18-2452%

Most likely: Retro Sneakers

Cross-sell pathway

Urban Premium Male
Wool overcoat

Overcoat

$295

bought with
Leather Belt
72%

Leather Belt

$85

Oxford Shoes
48%

Oxford Shoes

$195

Field Watch
31%

Field Watch

$220

Predict

Know what they'll buy before they do.

Psyche scores every segment–product pair with a purchase confidence number — not a vague “high/medium/low.” Cross-sell pathways your merchandisers would never spot. 30-day demand forecasts per category.

Segment-level purchase confidence scores
Cross-sell pathways with product imagery
30-day rolling demand forecasts
Get Started

88%

Purchase accuracy

3.2×

Lift over baseline

30d

Forecast window

Persona Council

“Launch premium outerwear line?”

3 / 5

approve

Urban Premium Male92Launch
Suburban Mom 35-4474Launch
College Town 18-2441Hold
Deal-Driven Retiree18Pass

Recommendation: Tiered launch — premium segments first, mid-range follow-up week 3.

then

Push to channels

2,841 contacts
Klaviyo
Klaviyo1,204Synced
Meta Ads
Meta Ads1,637Synced
Google Ads
Google Ads—Ready

Activate

Test the idea. Ship the audience.

Run every product decision past your Persona Council before you spend a dollar. See which segments approve, which push back, and why — then export the winning audience or hand it to your operator while approval-gated activation is staged safely.

Simulate segment reactions before you spend
Per-persona scoring with written rationale
Export audiences or queue approval-gated activation
Get Started

Ad Intelligence

See what's working. Build what's next.

Psyche monitors competitor ads, scores which creative resonates with each buyer archetype, and generates optimized variants for your brand — validated by your persona council before you spend a dollar.

  • Automatic competitor ad discovery and analysis
  • Per-archetype resonance scoring on every creative
  • Generate brand-aware variants tuned to your best segments
  • A/B test against persona councils before you launch
E
Everlane
Sponsored · Targeted to Premium Quality-First
Everlane Oxford shirt, neatly folded on cream linen

The Oxford you'll reach for every morning.

Crafted from organic cotton for the buyer who values timeless quality over trends. Free shipping on your first order.

everlane.com
Shop the Oxford Collection
Shop Now
Council Score
82/100
Strong Buy
Targeting: Premium Quality-First

Connect your store

One-click Shopify sync, GA4 import, CSV upload, and API access

Shopify
Shopify
Google Analytics
Google Analytics
BigCommerce
BigCommerce
CSV / Excel
REST API

More integrations coming soon — Klaviyo, Google Analytics, Mailchimp, and more

Your data, wherever it lives

Every store gets its own model

Shopify, Amazon, or custom CSV — connect any source and get a private model trained on your transaction graph. Buyer archetypes, demand scoring, and an AI analyst, live in under a minute.

Psycheyour AI analyst
Amazon
U
Which archetype has the highest affinity for luxury jewelry?
Used score_category_affinity
Premium Quality-First shows the highest affinity at 0.84, driven by price-band alignment and repeat purchase patterns.
Category Affinity · Luxury Jewelry
#ArchetypeAffinitySignal
1Premium Quality0.84Price
2Repeat Buyer0.71Repeat
3Early Adopter0.52Trend
What drives repeat purchases in Q4?

Private by design

Each store gets its own trained model, archetypes, and scoring — built entirely from your purchase data. Nothing shared, nothing generic.

Works with Shopify, Amazon, or any CSV
Model trains automatically on your data
Buyer archetypes unique to your store

Frequently asked questions

All you need is purchase history — a CSV with customer IDs, product IDs, and timestamps. Optionally include prices, categories, and reviews. We handle deduplication and product categorization automatically.

Under 60 seconds. Upload your data and you’ll have buyer archetypes, conversion scores, and an AI analyst ready to answer questions immediately.

Yes. Each store gets its own private model trained exclusively on your transaction data. Nothing is shared between accounts. Your data never leaves your environment.

Shopify, Google Analytics, and BigCommerce with one-click sync. We also support CSV/Excel upload and a REST API for custom integrations. Klaviyo, Google Analytics, and Mailchimp are on our near-term roadmap.

Traditional tools show you what happened. Persona LM shows you who your customers are and what they’ll do next. Our buyer archetypes are derived from actual purchase behavior, not demographics or surveys.

Absolutely. Our Ad Intelligence module generates brand-aware ad copy targeted to specific buyer archetypes. You can A/B test creative against persona councils before spending a dollar.

Still have questions?

Get Started Free

Your customers are already telling you what they want

Stop guessing. Psyche turns your purchase data into buyer archetypes, demand scores, and decisions you can act on today.

Get Started Free
Private model per storeNo data shared between accountsYour data never leaves your environment