Integration · Google Search ConsoleFree buyer-archetype audit for Google Search Console brands.
Connect Google Search Console (read-only) and your store. We join the queries earning your clicks to your real purchase data, then hand back six named buyer archetypes plus 18 ranked campaigns tied back to the search intent driving them.
GSC tells you what Google sees. The audit tells you who's behind the clicks.
GSC is the most honest signal you have on organic intent — every query, every URL, every click. What it doesn't do is tell you which buyer-archetype each click belongs to or which queries are worth doubling down on.
- Google Search Console surfaces every query Google sees you for — clicks, impressions, CTR, average position.
- Google Search Console reports performance by URL, country, device and search appearance.
- Google Search Console flags coverage and indexation issues that block ranking before they happen.
- Google Search Console verifies sitemaps and lets you request indexing on new or updated pages.
- Google Search Console answers "how am I doing on Google" — at the URL and query level.
- Read-only Search Console API.We pull queries, URLs, clicks, impressions, CTR and average position via the standard Search Console API. No write access. Revoke any time from your Google account.
- Joined to your purchase data.GSC queries get joined to your store's orders — so cohorts are built on the buyers actually arriving from search, not just on impressions.
- Query clusters mapped to archetypes.Each archetype ships with the query clusters earning it — the search intent worth writing content, internal links and ad copy against.
- Surfaces where impressions don't convert.GSC shows you clicks. The audit shows you which clicks didn't become buyers — and what the page would have to say to fix that.
GSC is the canonical organic-intent dataset. Most brands never join it to anything.
Google Search Console is the free organic-search reporting layer that every site with a Google presence already has. It exposes the queries you rank for, the URLs they land on, the clicks they earn and the click-through rate against impressions — at a level of detail no third-party SEO tool can fully match.
For $500K–$5M GMV ecommerce brands, GSC usually sits next to GA4 and Klaviyo without ever being joined back to the order book. That means the queries earning your traffic stay disconnected from the buyer-archetypes earning your revenue — and the content + campaign decisions get made on impressions alone.
The audit closes that gap. We pull GSC data the way we'd pull from any analytics source, join it to your real order history, and hand back the six buyer-archetypes responsible for organic revenue — plus the 18 campaigns those archetypes (and the queries earning them) deserve.
Stop reading GSC and GA4 in separate tabs.
Connect GSC + your store. Audit back in about 24 hours.
What you'll learn from the audit vs what you can see in Search Console.
Search Console tells you the query. The audit tells you the buyer the query came from — and what to send them next.
- Google Search Console ranks queries by clicks and impressions. It can't tell you which buyer-archetype each query belongs to.
- Google Search Console reports CTR and average position. It can't join that data to who actually bought.
- Google Search Console shows you the impressions. The audit explains why the clicks aren't paying off.
- Google Search Console stops at the query. The audit picks up from the query and writes the brief.
- Google Search Console dimensions are queries and URLs. Neither describes a person.
- Six named buyer archetypes mapped to the queries earning your top URLs — intent in plain English, not just impression counts.
- Which queries (and URLs) are pulling the highest-LTV cohort versus the ones just earning vanity clicks.
- Specific underserved query clusters — intent your site already ranks for but isn't converting because no cohort-fit landing page exists.
- 18 ranked campaign briefs that tie each archetype back to the queries earning them — content + email + ads ready to ship.
- Plain-English buyer names you can use in content briefs, internal linking strategy and PR pitches.
Run the Google Search Console audit.
Free. Seven-minute setup. Audit back in about 24 hours.