Every term explained the way a friend would explain it. Definition, worked example, why it matters, and where to find it in your existing stack.
A good ecommerce CLV benchmark is $100-$300, but your number only matters against your own CAC. Learn the real formula, benchmarks by industry, and how to act on it.
Read →A good Klaviyo open rate is 31%+ on average, but top performers hit 45%. Learn what your open rate really means and how to improve it without destroying deliverability.
Read →A good LTV to CAC ratio is 3:1 or higher. Learn the formula, see a worked example for a DTC brand, and find out how to fix a bad ratio without gutting ad spend.
Read →Learn what a good repeat customer rate is in 2024, with benchmarks, and how to lift it using Klaviyo & Shopify. Free audit from Persona LM.
Read →A hero product is the single SKU driving the most revenue, pulling customers in, and defining your brand—far beyond just top-line sales. Here's how to find and use yours.
Read →Average order value benchmarks by industry show if your upsells are working. Learn what a good AOV is, how to calculate it, and how to move the number.
Read →Behavioral segmentation groups customers by what they do, not who they are. Learn how it works, see a real example, and stop wasting ad budget on guesswork.
Read →A buyer persona is a made-up person. An archetype is a real behavioral cluster that you can export, target, and measure. Learn the difference that drives revenue.
Read →Cohort analysis tracks customer groups over time to show which campaigns bring repeat buyers, not just first orders. Learn how Shopify brands find real lifetime value.
Read →Customer lifetime value (CLV) is the total profit a customer brings over their entire relationship with your brand. Learn why it matters more than ROAS and how to calculate it.
Read →Customer retention rate calculation explained with a worked example. See the formula, common mistakes, and what a good rate looks like for a Shopify brand.
Read →Customer segmentation ecommerce is grouping buyers by behavior not just traits so you can send offers they'll actually open. Here's how to do it without a data science team.
Read →Dynamic segmentation automatically keeps your email and ad audiences fresh. Learn how to stop manual list exports and use Klaviyo, Shopify, and Persona LM to drive more conversions.
Read →Ecommerce conversion rate benchmarks give you the baseline to judge your store's performance. See how your Shopify store stacks up against industry averages, by channel and device.
Read →Good open rates for email marketing range from 21-37% depending on your industry and send type. Learn what benchmarks to use, why open rates still matter, and how top Shopify brands push past 40%.
Read →Post-purchase marketing turns one-time buyers into repeat customers through well-timed emails and ads. Learn how Shopify brands add 20-30% more LTV from the same base. Persona LM.
Read →Predictive lifetime value estimates how much a customer will spend with you in the future, based on their behavior now. Learn why top Shopify brands use it to double down on their best buyers.
Read →Psychographic segmentation groups customers by values, interests, and lifestyle. Learn how it boosts LTV and ROAS. Get a free audit from Persona LM.
Read →RFM analysis groups customers by recency, frequency, and monetary value to pinpoint your best buyers. See how to apply it in Shopify and Klaviyo without complexity.
Read →Learn how to calculate customer lifetime value with the simple CLV formula, plus a worked example for Shopify brands. Boost retention and ad ROI with Persona LM.
Read →Free. Seven-minute connect. About 24 hours to your six named buyer archetypes plus 18 ranked campaigns.