There's spend in your Meta account chasing the wrong buyers.
Connect Meta and your store. We audit your ad spend against your real purchase data — which cohorts actually convert, which lookalikes are leaking budget, and the 18 audiences worth testing next.
Meta Ads
Shopify
WooCommerce
Klaviyo
Google Analytics
We find where the money is. Name the buyer who can move it. Write the campaign.
We read twelve months of orders from your store, your email tool, and Google Analytics. We come back with three things: where the money is, who can move it, and the campaign that does. Free, on screen in a few minutes. The brief unlocks five more archetypes and all 18 campaigns. Sample shown; yours will be specific to your store.
- 01
We find where the money is.
Five dimensions scored: revenue capture, e-commerce health, email, traffic + SEO, paid media. Each one gets a grade against brands in your revenue band, plus the dollar opportunity sitting on the table.
- 02
We name the buyer who can move it.
The archetype driving the most revenue, named from your real orders. Not a persona we made up. The audit on screen names this one. The brief names all six.
- 03
We write the campaign that closes the gap.
Subject, body, audience filter, send timing. The brief gives you eighteen of them — three per archetype.
Four things in the brief, every time.
Your six buyer archetypes.
Named groups built from purchase frequency, order value, category mix, and timing. Not 'segments' — distinct archetypes with profiles you can actually talk about with your team. The audit on screen names the top one. The brief names all six.
1 free, 6 in the briefe.g. “The Reorder Loyalist” · 11% of buyers · 38% of revenue
Where the money is.
Which archetype drives what share of revenue, which one is most underserved by your current email program, and which one is leaking margin to discounts that don't need to exist.
Revenue × archetypeUsually one archetype = 30–45% of revenue, and you are not emailing them differently.
The activation map.
Two to four specific places your data says there's revenue you haven't reached yet. Gaps that show up in transaction patterns but never make it into standard analytics or platform reports.
2–4 unreached pocketse.g. “Buyers who bought twice in 60 days, never re-engaged after day 90.”
18 campaign briefs.
Three ranked campaigns per archetype. Subject line, audience definition, send window, the angle, and the segment logic in Klaviyo / Mailchimp / Omnisend syntax. Ship the top three this month, work the rest as you have time.
3 campaigns × 6 archetypesTop three are ranked by which ones we'd bet on beating what you're already sending.
What other ecommerce brands didn't see.
Lookalike seeded from every paying customer.
Top-LTV cohort delivered 2.4× the ROAS of the broad seed.
Welcome series running on every new subscriber.
23% of sends were hitting customers who'd already placed a second order.
Sitewide promo every other Friday across the whole catalog.
Four products accounted for 71% of the discount margin loss.
Six months of first-time-buyer messaging to a cooling list.
Three new subject lines lifted reopen rate 3.8× in the first week.
Connects to the stack you already use.
Read-only. About five minutes to connect. The audit reads your ecommerce, email, ads or analytics, whichever you run, and hands back the dollar number, your top archetype, and a campaign brief built for them.
Built for operators who don't have time to build dashboards.
Persona LM is an audit and a campaign service. It runs on your Meta Ads data, your email tool, and your Google Analytics. Nothing to log into, nothing to check every morning. You get a one-screen audit, free. Then — if you want it — the full brief for $129, a fresh campaign every Monday at $50/mo, or done-for-you at $500/mo. Pick the one that fits your week.
- 5 minto connect
- ~5 minto audit
- $129for the full brief
- $50/mofor the weekly drip
- Another analytics dashboard to log into
- Generic 'email best practices'
- A 90-day implementation
- Annual contract plus retainer
- A one-screen audit with named buyer types
- Campaigns written from your own transaction data
- Five-minute setup, audit on screen in a few minutes
- Month-to-month. Cancel anytime.
If you'd rather not think about email at all, that's the Managed tier. If you want the whole brief in hand so you can ship on your own clock, that's the $129 unlock.
Two ways to run with it.
The audit is yours, free. No card. From there you can unlock the full brief (all six archetypes and 18 campaigns) for $129 once. Or take a fresh campaign in your inbox every Monday for $50/mo. Both cancel-anytime, no annual contract.
The Drip
A new campaign every Monday. You ship it.
- A fresh campaign brief every Monday: subject, preview, body copy, the audience filter, and the send time
- A Friday recap with what shipped, what it earned, and how that compares to brands in your revenue band
- A five-week scorecard so you can see whether the drip is actually moving the number
- Drip W1–W5 stay yours on this workspace forever, even if you cancel
- Prefer commitment? 90 days for $135 or a year for $450 (three months free) — pick at checkout
Who it's for: Operators who already have an email person — or do it themselves — and just need a new angle queued up each week.
Choose after your auditUnlock all 18 campaigns
The whole brief, yours to keep.
- All six buyer archetypes we found, with the campaign idea that closes the gap on each one
- Eighteen full briefs: subject line, body copy, audience filter rules, and send timing
- You ship from your own stack on your own schedule. Nothing new to wire up
- Yours to keep and rerun next quarter or next year
- Bundle The Drip at checkout and your first Monday campaign ships this week
Who it's for: Operators who want the brief in hand so they can run it whenever they're ready, without a subscription.
Choose after your auditFour steps. Most of them are ours.
You connect once, then it's our work until the audit lands on screen.
You connect.
About five minutes. Meta Ads, your email tool, and Google Analytics. The analytics connection is what lets the audit show which leaks are traffic problems vs customer problems. Read-only access, revocable in one click.
We run the audit.
A few minutes. You don't have to do anything.
You see the audit.
Your top archetype, named on screen, with the dollar potential and the campaign that closes the gap. Free.
You decide.
Unlock the full brief for $129 once, take a fresh campaign every Monday for $50/mo, or just keep the audit. We talk Managed on the call if you want a hand running it.
What we get asked.
The questions that come up most often. If yours isn't here, hit reply on hello@persona-lm.com.
Is this just another segmentation tool?
No. Segmentation tools sort customers into groups you define. We name the groups your data is already forming on its own, then tell you what to send each one. The output is campaigns, not a dashboard.
Why Meta Ads?
Because most Meta operators are underserved by the agencies and tools built for Shopify — and the data is just as rich. Shopify support is in beta. If you're on Shopify, ask us and we'll tell you where we're at.
What do you actually see in our data?
Order history, customer email addresses, line items, timestamps. Read-only. We never see passwords or payment information, and you can revoke access in one click.
How big does my store need to be?
We work best with stores doing $500K–$5M GMV. Below that, there's usually not enough data to build reliable archetypes. Above it, we can still help — worth a quick call first.
How is this different from hiring an email agency?
Most agencies start with best practices and bend them to fit you. We start with your buyers' actual behavior and build the campaigns backward from what your data says. Also: our entry is $50/mo, not $4,000/mo.
Can I cancel?
Anytime. Month-to-month. No annual contract, no setup fee, no termination clause.
In a few minutes you'll know where the money is in your store. More than you do right now.
Free audit. Five-minute setup. No credit card. We run a handful of new audits a week — if we're full, we'll tell you when the next slot opens.