Integration · WooCommerce

Free buyer-archetype audit for WooCommerce stores.

Connect WooCommerce (read-only) and your email tool. We audit your order data and hand back six named buyer archetypes plus 18 ranked campaigns. Seven-minute setup. Audit back in about 24 hours.

Why connect WooCommerce

Most Woo stores are sitting on richer data than their stack uses.

WooCommerce gives you the cleanest possible order signal — but most operators get stuck reporting on it inside WP-Admin or scraping it through a third-party plugin. The audit turns it into a brief.

What WooCommerce gives you on its own
  • WooCommerce stores every order, customer, line item and product — the cleanest signal you have on buyer behavior.
  • WooCommerce customer reports show totals, lifetime value and order counts in aggregate.
  • WooCommerce segment / customer-group editors let you filter by tag, country, spend or order count.
  • WooCommerce integrates with the major ESPs and ad platforms so the data flows downstream.
  • WooCommerce reporting answers "what happened" — revenue, sessions, conversion rate.
Why connect WooCommerce to Persona LM
  • Read-only WooCommerce REST API.We pull orders, line items, customers and products via the standard WooCommerce REST API. Generate a read-only key in WooCommerce → Settings → Advanced → REST API.
  • Built for the Woo gap.Most agencies and tools optimize for Shopify. Woo operators are usually the most underserved at this GMV band — same data, fewer ready-made cohorts.
  • Outputs ship with segment logic.Every campaign comes with paste-ready filter rules for Klaviyo, Mailchimp, Omnisend or ActiveCampaign — no manual translation from the audit to your ESP.
  • Done in one pass, not on a roadmap.Audit back in about 24 hours from connect. No data warehouse. No 90-day implementation. You either run the campaigns yourself or we run them at $500/mo.
About WooCommerce

WooCommerce powers ~30% of online stores. Most don't run cohort work on it.

WooCommerce is the largest single ecommerce platform by store count — open-source, WordPress-native, and infinitely customizable. That ubiquity has a cost: most agencies and SaaS tools default to Shopify, leaving Woo operators with reporting that stops at WP-Admin defaults.

The data inside Woo is just as rich as Shopify's. Orders, customers, line items, repeat behavior — all available through the WooCommerce REST API in seconds. What's missing is somebody to actually use it for cohort analysis, name the archetypes it's forming, and ship the campaigns those archetypes deserve.

That's the gap the audit closes. We pull from your Woo store the same way we'd pull from any commerce backend, then hand back the same six-archetype map and 18-campaign brief — built for your real customers, not generic 'ecommerce best practices.'

Visit WooCommerce

Ready when you are

Connect WooCommerce in seven minutes. Audit back in about 24 hours.

Read-only REST API. No credit card. No call before the audit lands.

WooCommerce dashboard on the left, simplified Persona LM audit report on the right.
Audit vs Woo reports

What the audit shows vs what's already in your WordPress admin.

WooCommerce reports answer 'how are we doing?' The audit answers 'who is the next dollar coming from?'

From WooCommerce reports
  • WooCommerce customer reports show totals and lifetime value, but not the behavioral cohorts driving them.
  • WooCommerce reports revenue by product or by source, not by who the buyer actually is.
  • WooCommerce is built for fulfillment and reporting, not for surfacing untapped audiences.
  • WooCommerce doesn't write campaigns. It records the orders the campaigns produce.
  • WooCommerce segments are filters. They don't describe a person; you have to do that part yourself.
From the Persona LM audit
  • Six named buyer archetypes built from purchase frequency, order value, category mix, and timing.
  • Which archetype underwrites which share of revenue — and which one is most underserved by your current sends.
  • The activation map — two to four specific revenue pockets your transaction data has been showing but no dashboard surfaces.
  • 18 ranked campaign briefs with subject lines, audience definitions, send windows and Klaviyo/Mailchimp-ready segment logic.
  • Plain-English archetype names your whole team can use in Slack — 'The Reorder Loyalist,' not 'Segment 14.'
Ready

Run the WooCommerce audit.

Free. Seven-minute setup. About four new audits a week.