Integration · Google Analytics 4Free buyer-archetype audit for GA4 brands.
Connect Google Analytics 4 (read-only) and your store. We audit your events and purchase data, then hand back six named buyer archetypes plus 18 ranked audience definitions + campaign briefs.
GA4 has the events. It doesn't name the people behind them.
GA4 is great at counting events and bucketing them by source, medium and campaign. What it doesn't do is tell you which behavioral cohort each session belonged to, or which cohort is worth more attention.
- Google Analytics 4 captures every event — pageviews, sessions, conversions, ecommerce purchases.
- Google Analytics 4 reports revenue, sessions and conversion rate by source, medium and campaign.
- Google Analytics 4 explorations let you slice events by user properties and event parameters.
- Google Analytics 4 audiences can be published downstream to Google Ads for targeting.
- Google Analytics 4 attribution models tell you which channel earned credit for the conversion.
- Read-only GA4 Data API + Admin API.We pull events, conversions, audiences and acquisition data via the standard GA4 APIs. No write access. Revoke any time from your Google account.
- Joined to your order data.GA4 sessions get joined to your store's order history — so cohorts are built on actual buying behavior, not just on which page someone landed on.
- GA4 audiences you can publish.Every archetype maps to a GA4 audience definition (event sequences + user properties + conditions) you can publish for downstream Google Ads use.
- Surfaces what your reports keep aggregating away.GA4's standard reports collapse cohorts into source/medium/campaign rows. The audit pulls the cohorts back out of those aggregates.
GA4 reports the events. The audit names the buyers behind them.
Google Analytics 4 replaced Universal Analytics in 2023 and is now the default analytics layer for almost every ecommerce site. Its event-based model is more flexible than UA's, but its default reports still summarize behavior into source / medium / campaign rows that flatten cohorts.
For $500K–$5M GMV brands, that means GA4 will tell you which channel produced which revenue, but not which kind of buyer that revenue came from. The buyer-side view — six archetypes, named, with their share of revenue and their next campaign — is what the audit adds on top.
We don't replace GA4. We don't ask you to re-instrument anything. We pull the GA4 events you're already collecting, join them to your order data, and hand back a cohort map that GA4's own reports can't surface on their own.
Stop letting GA4 aggregate away the cohorts you need.
Connect GA4 + your store. Audit back in about 24 hours.
What you'll learn from the audit vs what you can see in GA4.
GA4 reports the event. The audit names the buyer the event happened to.
- GA4 aggregates events into reports. It's built to summarize, not to name cohorts.
- GA4 shows totals by source/medium/campaign. The buyer-side of those totals is missing.
- GA4 can't surface what it doesn't have an explore for. The audit surfaces the cohorts you haven't built reports for yet.
- GA4 ends at the report. The audit picks up where the report ends.
- GA4 dimensions are operational labels (source, medium, campaign). They don't describe a person.
- Six named buyer archetypes built from your actual transaction data — distinct people, not aggregated reports.
- Which archetype is responsible for which share of revenue, conversions and repeat orders.
- Specific unreached pockets — buyers your data says exist but who fall outside any of your standard reports.
- 18 ranked campaign briefs you can hand to email, ads or your retention team this week.
- Plain-English archetype names your team can rally around — usable in briefs, meetings and post-mortems.