Integration · Meta AdsFree buyer-archetype audit for Meta advertisers.
Connect Meta Ads (read-only) and your store. We audit your spend against your real purchase data and hand back six named buyer archetypes plus 18 ranked ad cohorts + creative briefs.
Most Meta accounts are optimizing the wrong audience really efficiently.
Meta's optimization works. The question is what you're pointing it at. Most lookalikes get seeded from 'everyone who ever bought' — the lowest-LTV signal you have. The audit gives you the seed that earns its spend.
- Meta Ads runs the auction — bids, optimizes and serves ads in real time.
- Meta Ads reports spend, conversions, CPA and ROAS per campaign and ad set.
- Meta Ads builds lookalike / similar audiences off any seed list you give it.
- Meta Ads supports custom audiences (customer match) so you can target named cohorts.
- Meta Ads surfaces audience overlap, frequency and creative fatigue.
- Read-only Meta Marketing API.We pull ad accounts, campaigns, ad sets, audiences and insights via the standard Meta Marketing API. No write access. Revoke from Business Manager any time.
- Joined to your real LTV cohorts.Your top-LTV cohort is almost never your biggest one. The audit shows you the gap — and gives you a customer-match list seeded off the right cohort.
- 18 ad cohorts ready to launch.Each archetype ships with three ad cohorts (audience definition + creative angle + suggested copy) ready to upload as custom or lookalike audiences.
- Stop bidding against yourself.The audit also surfaces audience overlap your reports miss — places where two ad sets are competing for the same buyer and inflating your CPM.
Meta optimizes. It doesn't tell you what to optimize toward.
Meta Ads (Facebook + Instagram) is still the dominant paid-acquisition channel for direct-to-consumer ecommerce. Its auction-bidding system and machine-learning optimization are best-in-class — when you point them at the right audience.
The trouble: most accounts at $500K–$5M GMV are seeding lookalikes from 'all purchasers' or from the website-visitors pixel. Both are noisy signals. They train Meta to chase the average buyer, not the high-LTV cohort hidden inside that average.
The audit fixes the seed. We identify which of your six archetypes is producing the LTV worth chasing, build the customer-match list for that cohort, and hand you the creative + targeting briefs that match the people you actually want more of.
Stop seeding lookalikes off your worst signal.
Connect Meta + your store. Audit back in about 24 hours.
What you'll learn from the audit vs what you can see in Ads Manager.
Ads Manager tells you how a campaign performed. The audit tells you which buyer-cohort the campaign should have been chasing.
- Meta Ads Manager optimizes against the audience you give it. It doesn't tell you which audience is worth giving it.
- Meta Ads Manager reports cost, conversions and ROAS. It can't tell you which cohort the converters actually were.
- Meta Ads Manager surfaces overlap and frequency. The audit tells you why a particular overlap is costing you money.
- Meta Ads Manager is the launch surface. The audit gives you what to launch.
- Meta Ads Manager answers 'how much did this dollar return.' That's a different question.
- Six named buyer archetypes mapped to Meta interests + behaviors you can actually target.
- Which archetype delivers the highest LTV — so you build customer-match lists around the right cohort, not your biggest one.
- Where your spend is leaking — broad lookalikes seeded off low-LTV buyers, audiences that overlap, cohorts your competitors aren't bidding on.
- 18 ranked ad cohorts + creative angles, ready to launch as ad sets or customer-match lists.
- A clear answer to 'who are we actually buying' for every dollar you spend on prospecting.
Run the Meta audit.
Free. Seven-minute setup. Audit back in about 24 hours.