Persona LM discovers named buyer segments from your transaction history — not 'Cluster 3', but 'Weekend Impulse Buyer' with a 6.8% CVR and $140 avg basket. Each segment comes with behavioral traits, spend patterns, and next-purchase predictions.
Shopify calls them all 'customers.' Klaviyo segments them by email engagement. But your buyer base has distinct behavioral groups — you just can't see them. Some buy premium at full price every month. Others only buy on sale. Same store, same product, completely different people.
One Shopify OAuth click. We read your full order history — every buyer, every product, every timestamp. Nothing touches your storefront.
Within 24 hours, the model surfaces named buyer segments with CVR, spend patterns, price sensitivity, repeat cadence, and category preferences. Real names, not cluster numbers.
Prepare any segment for Klaviyo or Meta. See which segments respond to which products. Stop blasting the same offer to everyone and start running campaigns against distinct audiences.
17% of your base drives 42% of revenue. They buy at full price, every 30-45 days, and prefer new arrivals over sale items.
Shops Friday-Sunday, converts on first visit, $140 avg basket. Instagram-driven. Never opens email but converts from retargeting ads.
Seasonal spikes (Dec, Feb, May). Buys products outside their demographic. Different messaging needed — they're shopping for someone else.
Only converts with 20%+ discount. Highest volume, lowest margin. They dilute your metrics if you treat them the same as premium buyers.
We train a private model on your Shopify order history. It clusters buyers by actual purchase behavior — what they buy, how often, at what price point, and how they respond to promotions. Each cluster gets a human-readable name, CVR, and behavioral profile.
Klaviyo segments are rule-based lists you build manually (purchased X, opened Y emails). Persona LM segments are discovered — the model finds behavioral clusters you didn't know existed. You might discover that 18% of your revenue comes from a segment you've never targeted.
Typically 5-15 meaningful segments, depending on your store's order volume and product diversity. We optimize for segments that are actionable — large enough to campaign to, distinct enough to message differently.
Yes. Export any segment or queue an operator-approved handoff for Klaviyo or Meta Ads. Each handoff is tied to refreshed segment evidence.
Persona LM scores every buyer-product pair in your Shopify store so you see which segments will convert on which SKUs — before you place the PO. 88% accuracy on holdout eval. No spreadsheet forecasts, no gut calls.
Read →Persona LM shows you which buyer segments have the highest LTV trajectory, what products move them up the spend curve, and which ones are stuck in one-and-done territory. Turn LTV from a lagging metric into a lever you can pull.
Read →Persona LM surfaces named buyer segments from your Shopify purchase history — like 'Hype Drop Hunter' or 'Basics Loyalist' — and predicts what each one buys next.
Read →Klaviyo segments are rule-based lists you build. Persona LM segments are behavioral clusters the model discovers in your data. One is a filter. The other is intelligence. Here's where each one fits.
Read →Free. Seven-minute connect. About 24 hours to your six named buyer archetypes plus 18 ranked campaigns.