Stop guessing what to stock. Predict demand by buyer segment.
Persona LM scores every buyer-product pair in your Shopify store so you see which segments will convert on which SKUs — before you place the PO. 88% accuracy on holdout eval. No spreadsheet forecasts, no gut calls.
The problem
Your inventory decisions are based on last quarter's sales report and gut feel.
You look at what sold, order more of it, and hope. But last quarter's best seller might be this quarter's deadweight — because the segment that drove those sales already moved on. Spreadsheet forecasts can't see buyer behavior shifts.
How Persona LM solves this
Three steps. No guesswork.
Connect Shopify
One OAuth click. We ingest your full order history — every buyer, every product, every transaction. No CSV uploads, no manual data prep.
See demand by segment
Within 24 hours, you get per-segment demand scores for your entire catalog. Which segments convert on which products, at what price, and how often.
Plan buys with confidence
Score new SKUs before you order. Push high-intent segments to Klaviyo or Meta. Replace gut-feel inventory planning with buyer-level demand signals.
Real segments, real data
What you'll see in your dashboard
These are the kinds of segments and insights Persona LM surfaces from Shopify transaction data.
Premium Repeat Buyer
8.4% CVR, $180 avg basketHighest predicted demand for new accessories — 72% conversion probability. They buy at full price.
Seasonal Splurger
2.1% CVR, $240 avg basketOnly converts during product launches. Stock heavy for drops, not for evergreen.
Discount Chaser
5.8% CVR, $65 avg basketHigh volume, low margin. Don't order inventory for this segment at full price — they wait for sales.
Category Loyalist
6.2% CVR, $120 avg basketBuys exclusively from one category. Cross-sell attempts fail. Stock deep in their category, not wide.
Before vs after
Same team. Same data. Different decisions.
Without Persona LM
You order 500 units based on last quarter's sales. 200 sit in the warehouse for 6 months.
With Persona LM
You see that only 2 of 7 segments convert on that product. You order 280 and sell through in 8 weeks.
Without Persona LM
New product launch — you order based on a Slack poll and your buyer's gut.
With Persona LM
You score the product against all buyer segments before ordering. 3 segments show 60%+ conversion probability. You order with confidence.
Without Persona LM
Your best seller looks great in Shopify analytics. You double the order.
With Persona LM
Persona LM shows the best seller is driven by discount hunters (low margin). Your actual growth lever is a mid-tier product your premium buyers love.
Ask it anything. It knows your store.
Psyche is an AI analyst trained on your transactions. Ask who your best buyers are, what they'll buy next, or which segment to push to Meta — and it does it. 31 tools. Your entire purchase history loaded.
Who are my highest-value customers?
Premium Repeat Buyer — 1,412 members, 8.4% CVR (2.3× above store avg), $180 avg basket. They drive 42% of revenue from 17% of your buyer base.
What should I push to them next?
Highest-probability next purchase: Accessories (72%). They convert better at full price. Recommend email flow at day 3 post-purchase — 68% of cross-sells close there.
Push that segment to Klaviyo
Done. 1,412 profiles synced to Klaviyo. Audience auto-updates with every new order. Ready for your campaign.
Best fit
Common questions
How does Persona LM predict demand?
We train a private model on your Shopify transaction history. It scores every buyer-product pair — so you see predicted conversion rate by segment for every SKU in your catalog. Not a trend line from last quarter. A per-buyer, per-product probability.
How accurate are the predictions?
88% purchase prediction accuracy on holdout evaluation. We test on buyers the model has never seen, so the number reflects real out-of-sample performance — not an in-sample curve fit.
Can I predict demand for a new product before it launches?
Yes. Score the new SKU against your existing buyer segments. You'll see which segments are most likely to convert, at what price sensitivity, and how deep the demand runs — before you commit to inventory.
How is this different from Shopify's built-in analytics?
Shopify shows you what already sold. Persona LM shows you what will sell, to whom, and how many. It's forward-looking demand by segment, not a sales report.
More use cases
Persona LM scores your entire catalog against your buyer segments so you see which products to double down on, which to cut, and what gaps exist in your assortment — before you place the next PO.
Find Buyer Segments in Your Shopify DataPersona LM discovers named buyer segments from your transaction history — not 'Cluster 3', but 'Weekend Impulse Buyer' with a 6.8% CVR and $140 avg basket. Each segment comes with behavioral traits, spend patterns, and next-purchase predictions.
Buyer Intelligence for Streetwear BrandsPersona LM surfaces named buyer segments from your Shopify purchase history — like 'Hype Drop Hunter' or 'Basics Loyalist' — and predicts what each one buys next.
Buyer Intelligence for Activewear BrandsPersona LM surfaces named buyer segments like 'Gear Rotator' and 'Race Day Buyer' from your Shopify data — and predicts what each segment buys next based on their training cycle.
Works with the tools you already use
Your data already has the answers.
Connect Shopify. Named segments, predictions, and live audiences in 24 hours. Free for 30 days.