Persona LM scores your entire catalog against your buyer segments so you see which products to double down on, which to cut, and what gaps exist in your assortment — before you place the next PO.
You see that Product A sold 400 units last quarter. Great. But 350 of those were to discount hunters at 30% off. Meanwhile, Product B sold 80 units — but all to your highest-LTV segment at full price. The best-seller report lies to you because it doesn't segment demand.
Every product in your store gets a predicted conversion score for every buyer segment. See which SKUs serve your best customers and which only attract one-time discount buyers.
Identify segments with high purchase intent but no products that match their preferences. Those gaps are your highest-ROI new product opportunities.
Score new SKUs before ordering. See predicted demand by segment, price sensitivity, and competitive overlap with existing products. Replace gut-feel buying with buyer-level demand signals.
This segment generates 42% of revenue but only engages with 20% of your catalog. The other 80% doesn't serve your best customers.
They buy something from every category but have no deep loyalty. They're your assortment breadth validators.
Your best-selling SKU is #1 because this segment buys 350 units on sale. It's not a best seller — it's a loss leader.
This segment converts 3x better on new products than existing. They're your launch segment — test new SKUs with them first.
We score every product in your catalog against every buyer segment. You see which SKUs serve your highest-value segments, which SKUs only attract discount hunters, and where you have assortment gaps — segments with high intent but no products that match.
Yes. Add the product metadata and score it against your buyer segments. You'll see predicted conversion by segment, price sensitivity, and how it competes with existing SKUs — before you commit a single dollar to inventory.
Best sellers show volume. Persona LM shows who's buying — and who isn't. A product might be your #3 best seller but only convert with your lowest-LTV segment. Another product might rank #20 overall but be the #1 SKU for your highest-value buyers. Assortment decisions need both lenses.
Just your Shopify order history. We handle the rest — segment discovery, product scoring, gap analysis. No manual category tagging or attribute labeling required.
Persona LM scores every buyer-product pair in your Shopify store so you see which segments will convert on which SKUs — before you place the PO. 88% accuracy on holdout eval. No spreadsheet forecasts, no gut calls.
Read →Persona LM discovers named buyer segments from your transaction history — not 'Cluster 3', but 'Weekend Impulse Buyer' with a 6.8% CVR and $140 avg basket. Each segment comes with behavioral traits, spend patterns, and next-purchase predictions.
Read →Persona LM surfaces named buyer segments like 'Gear Rotator' and 'Race Day Buyer' from your Shopify data — and predicts what each segment buys next based on their training cycle.
Read →Persona LM surfaces named buyer segments like 'Room-by-Room Furnisher' and 'Seasonal Refresher' from your Shopify data — and predicts which category each segment shops next.
Read →Free. Seven-minute connect. About 24 hours to your six named buyer archetypes plus 18 ranked campaigns.