Know what to stock based on who's buying.
Persona LM scores your entire catalog against your buyer segments so you see which products to double down on, which to cut, and what gaps exist in your assortment — before you place the next PO.
The problem
Your best-seller report doesn't tell you who's buying — or who isn't.
You see that Product A sold 400 units last quarter. Great. But 350 of those were to discount hunters at 30% off. Meanwhile, Product B sold 80 units — but all to your highest-LTV segment at full price. The best-seller report lies to you because it doesn't segment demand.
How Persona LM solves this
Three steps. No guesswork.
Score catalog against segments
Every product in your store gets a predicted conversion score for every buyer segment. See which SKUs serve your best customers and which only attract one-time discount buyers.
Find assortment gaps
Identify segments with high purchase intent but no products that match their preferences. Those gaps are your highest-ROI new product opportunities.
Make PO decisions with data
Score new SKUs before ordering. See predicted demand by segment, price sensitivity, and competitive overlap with existing products. Replace gut-feel buying with buyer-level demand signals.
Real segments, real data
What you'll see in your dashboard
These are the kinds of segments and insights Persona LM surfaces from Shopify transaction data.
Premium Repeat Buyer
Shops 40 of 200 SKUsThis segment generates 42% of revenue but only engages with 20% of your catalog. The other 80% doesn't serve your best customers.
Category Explorer
Shops across 5+ categoriesThey buy something from every category but have no deep loyalty. They're your assortment breadth validators.
Discount Hunter
Only converts on sale itemsYour best-selling SKU is #1 because this segment buys 350 units on sale. It's not a best seller — it's a loss leader.
New Launch Adopter
3.2x conversion on new SKUsThis segment converts 3x better on new products than existing. They're your launch segment — test new SKUs with them first.
Before vs after
Same team. Same data. Different decisions.
Without Persona LM
You order 500 units of last quarter's best seller.
With Persona LM
You see that 70% of those sales were to discount hunters. You order 200 instead and invest the savings in products your premium segment wants.
Without Persona LM
New product decision: 'Our competitor has this, we should too.'
With Persona LM
You score the proposed product against your buyer segments. Two segments show 60%+ intent. You order with data.
Without Persona LM
You carry 200 SKUs and wonder why margins are thin.
With Persona LM
You see that 40 SKUs serve your top 3 segments. The other 160 are mostly discount-segment products. You trim the catalog and margins jump.
Ask it anything. It knows your store.
Psyche is an AI analyst trained on your transactions. Ask who your best buyers are, what they'll buy next, or which segment to push to Meta — and it does it. 31 tools. Your entire purchase history loaded.
Who are my highest-value customers?
Premium Repeat Buyer — 1,412 members, 8.4% CVR (2.3× above store avg), $180 avg basket. They drive 42% of revenue from 17% of your buyer base.
What should I push to them next?
Highest-probability next purchase: Accessories (72%). They convert better at full price. Recommend email flow at day 3 post-purchase — 68% of cross-sells close there.
Push that segment to Klaviyo
Done. 1,412 profiles synced to Klaviyo. Audience auto-updates with every new order. Ready for your campaign.
Best fit
Common questions
How does Persona LM help with assortment decisions?
We score every product in your catalog against every buyer segment. You see which SKUs serve your highest-value segments, which SKUs only attract discount hunters, and where you have assortment gaps — segments with high intent but no products that match.
Can I test a new product before I order it?
Yes. Add the product metadata and score it against your buyer segments. You'll see predicted conversion by segment, price sensitivity, and how it competes with existing SKUs — before you commit a single dollar to inventory.
How is this different from looking at best sellers?
Best sellers show volume. Persona LM shows who's buying — and who isn't. A product might be your #3 best seller but only convert with your lowest-LTV segment. Another product might rank #20 overall but be the #1 SKU for your highest-value buyers. Assortment decisions need both lenses.
What data do I need?
Just your Shopify order history. We handle the rest — segment discovery, product scoring, gap analysis. No manual category tagging or attribute labeling required.
More use cases
Persona LM scores every buyer-product pair in your Shopify store so you see which segments will convert on which SKUs — before you place the PO. 88% accuracy on holdout eval. No spreadsheet forecasts, no gut calls.
Find Buyer Segments in Your Shopify DataPersona LM discovers named buyer segments from your transaction history — not 'Cluster 3', but 'Weekend Impulse Buyer' with a 6.8% CVR and $140 avg basket. Each segment comes with behavioral traits, spend patterns, and next-purchase predictions.
Buyer Intelligence for Activewear BrandsPersona LM surfaces named buyer segments like 'Gear Rotator' and 'Race Day Buyer' from your Shopify data — and predicts what each segment buys next based on their training cycle.
Buyer Intelligence for Home Goods & Decor BrandsPersona LM surfaces named buyer segments like 'Room-by-Room Furnisher' and 'Seasonal Refresher' from your Shopify data — and predicts which category each segment shops next.
Works with the tools you already use
Your data already has the answers.
Connect Shopify. Named segments, predictions, and live audiences in 24 hours. Free for 30 days.