Your supplement buyers fall into 4-6 segments. Most brands treat them as one list and wonder why churn is 70%.
Persona LM surfaces named buyer segments like 'Stack Builder' and 'Single-Product Loyalist' from your Shopify data — and predicts which products each segment adds next.
Top Segment
Stack Builder
9.8% CVRWhat Persona LM does for supplements brands
Connect Shopify. Get named segments, predictions, and live audiences.
Named buyer segments in 24 hours
Persona LM trains a private model on your supplements transactions. You see named segments — each with CVR, spend patterns, price sensitivity, and repeat cadence. Not "Cluster 3." People your team will recognize.
Know what each segment buys next
A learned model scores every buyer-product pair. See which segments convert on which products — before you spend on ads or inventory. 88% accuracy on holdout eval. Test new SKUs against real buyers, not gut feel.
Audiences in Klaviyo and Meta, always live
Push any segment in one click. Audiences auto-update with every new order. No CSV exports. No rebuilding lists. Your Monday becomes 6 targeted campaigns instead of 1 blast to everyone.
Not another dashboard. A model trained on your store.
Shopify shows what sold. Klaviyo shows who opened. Persona LM shows who each buyer is, what they'll buy next, and pushes the audience for you.
Ask it anything. It knows your store.
Psyche is an AI analyst trained on your transactions. Ask who your best buyers are, what they'll buy next, or which segment to push to Meta — and it does it. Not a chatbot. A decision engine with 31 tools and your entire purchase history loaded.
Who are my highest-value customers?
Premium Repeat Buyer — 1,412 members, 8.4% CVR (2.3× above store avg), $180 avg basket. They drive 42% of revenue from 17% of your supplements buyer base.
What should I push to them next?
Highest-probability next purchase: Accessories (72%). They convert better at full price. Recommend email flow at day 3 post-purchase — that's when 68% of cross-sells close.
Push that segment to Klaviyo
Done. 1,412 profiles synced to Klaviyo. Audience auto-updates with every new order. Ready for your campaign.
Your competitor is already doing this.
The brand that knows their buyers wins. The one blasting the same offer to everyone loses — slowly, then all at once.
Without Persona LM
With Persona LM
Works with the tools you already use
Questions about Persona LM for supplements
How does Persona LM work for supplement brands?
Connect Shopify. Within 24 hours we surface segments like 'Stack Builder' (adds a new product every 60 days) and 'Single-Product Loyalist' (reorders one SKU indefinitely). Each segment gets churn risk scores and next-product predictions you can push to Klaviyo or Meta.
Can it reduce subscription churn?
Yes. We identify which segments churn after trial (first order only) versus which downgrade from stack to single. A 'Wellness Explorer' who stops after month 2 needs education content, not a discount. A 'Stack Builder' who drops a SKU needs a swap suggestion. Different interventions, different segments.
How does this help with product line expansion?
We show you which segments are expansion-ready. If your 'Stack Builder' segment (12% of customers, 34% of revenue) consistently adds products in a specific order — protein then creatine then pre-workout — you know exactly what to develop or bundle next.
Persona LM also works for
Persona LM surfaces named buyer segments like 'Protocol Follower' and 'Ritual Builder' from your Shopify data — and predicts which products each segment adds to their routine next.
Buyer Intelligence for Beauty & Skincare BrandsPersona LM identifies named buyer segments like 'Routine Replenisher' and 'Shade Matcher' from your Shopify data — then predicts when each segment reorders and what they try next.
Predict Demand by Buyer Segment | Persona LMPersona LM scores every buyer-product pair in your Shopify store so you see which segments will convert on which SKUs — before you place the PO. 88% accuracy on holdout eval. No spreadsheet forecasts, no gut calls.
Detect Churn Before It Happens | Persona LMPersona LM identifies which buyer segments are slipping — based on purchase cadence, not arbitrary rules. See who's overdue, what they used to buy, and push a win-back audience to Klaviyo in one click.
Your supplements data already has the answers.
Connect Shopify. Get named buyer segments, next-purchase predictions, and live audiences in Klaviyo and Meta — in 24 hours. Free for 30 days.